How to build relationship capital as a foundation for building your firm

Ed Mendlowitz, a frequent contributor to the US CPA Trendlines Newsletter, recently wrote a short piece on the 8 ways to charm a client and noted, correctly in my view, that our performance gets assessed largely on the small things. I totally agree with his sentiment but have modified his suggestions somewhat to reflect what I think charms clients.

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This is how my journey into advisory started

In 1972 I was employed as a research officer in the wool marketing section of the Bureau of Agricultural Economics in Canberra.  A Kiwi colleague of mine suggested that we start a retail store that sold sheepskins and related products. We were joined by a third friend and we each contributed $300 and it turned out to be very successful with revenues of close to $1million in its first year.

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Visually Thinking about Strategic Intent

Formulating a business strategy is essentially about making choices that will give you confidence that you’ll achieve a challenging goal which, if you’re intent on being the “best” in your class, that might be achieving an industry-leading ROIC from having created a sustainable competitive advantage. Of course, nothing is sustainable forever which is what makes formulating strategy a “forever” job of management.

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How an accountant created great value but failed to capitalize on it

This is a sad story. It’s about an accountant who met with a young lady and gave her advice that would lead to the creation of a world class business but he missed the boat. Watch the video to see what happened and to think about what you might have done differently.

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Total Shareholder Returns – The Metric That Counts

It’s comforting to see that GamePlan and its predecessor has always provided the ability to assess and plan for Economic Profit in addition to other net profit metrics such as net profit before and after tax etc. because

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Why people aged 20–40 should be close to first in line for a COVID-19 vaccination

I recently read in The Economist that the official death toll from the Covid-19 pandemic is in the order of 4.5 million people. The estimated unofficial number is 15-18 million and counting! This global challenge is not going away anytime soon.

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Hamburgers, Wormburgers, Credibility, and Communication

In mid-1978 a rumour started in the American south initially aimed at Wendy’s, and later at McDonalds, that their meat patties contained earthworm fillers.

This was totally false but when picked up by a so-called reputable press, many people believe what they read especially if it is simple to understand and could be credible – that is, it sounds like it could be correct. Apparently, the story appeared in a local paper (source unknown) and was then picked up by a local current affairs TV station.

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Why Aren’t More Firms Jumping into Advisory Services?

It would be an understatement to say there’s a lot of talk about the need for accountants to get into the advisory space. Like the folk tale of chicken little, the prophets of doom are screaming from the bell-tower that the end is neigh for the traditional firm and yet there does not seems to be much movement.

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Your reticence to jump into new new service lines may be due to your innate survival instinct

We’re told by neuroscientists that our brain weighs about 2.5% of our bodyweight but consumes close to 20% of our energy. Over our evolutionary history it has developed two different cognitive capacities to help us survive long enough to procreate. This dual-system thinking capability has enabled us to source food, find shelter, and defend ourselves against bigger, faster, and stronger predators as well as nature’s other dangers like earthquakes, fires, volcanic eruptions, floods, droughts, and each other! They have achieved that by giving us communication and social skills that have made collaboration, cooperation, and organization possible. Psychologist and Nobel Laureate, Daniel Kahneman describes these thinking systems as System 1 and System 2.

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