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Archive for August, 2021

Hamburgers, Wormburgers, Credibility, and Communication

August 25th, 2021

In mid-1978 a rumour started in the American south initially aimed at Wendy’s, and later at McDonalds, that their meat patties contained earthworm fillers.

This was totally false but when picked up by a so-called reputable press, many people believe what they read especially if it is simple to understand and could be credible – that is, it sounds like it could be correct. Apparently, the story appeared in a local paper (source unknown) and was then picked up by a local current affairs TV station.

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