Differentiation is the Difference Maker
If that’s not a truism I don’t know what is. And yet if you were to look at the market positioning of accounting firms 97.5% all say the same thing about what they do and for whom they do it. They seek to be “different” by talking about their experience and skill, how long they’ve been in practice, how many offices they have, the range of services they offer, the quality of their service, accessibility to “experts” e.g. you’ll get to deal with a partner … blah, blah, blah. Read more…