Differentiation is the Difference Maker

If that’s not a truism I don’t know what is. And yet if you were to look at the market positioning of accounting firms 97.5% all say the same thing about what they do and for whom they do it. They seek to be “different” by talking about their experience and skill, how long they’ve been in practice, how many offices they have, the range of services they offer, the quality of their service, accessibility to “experts” e.g. you’ll get to deal with a partner … blah, blah, blah. Continue reading “Differentiation is the Difference Maker”

Keys for Driving Your Innovation Potential

I can say with confidence based on more than 30 years of research involving both desktop analytics and face to face interviews with practitioners that THE difference between the industry leading firms and the rest of the pack is NOT superior operational efficiency (although that is at a high level) it is a superior business model. Continue reading “Keys for Driving Your Innovation Potential”