Visually Thinking about Strategic Intent
December 1st, 2021
Formulating a business strategy is essentially about making choices that will give you confidence that you’ll achieve a challenging goal which, if you’re intent on being the “best” in your class, that might be achieving an industry-leading ROIC from having created a sustainable competitive advantage. Of course, nothing is sustainable forever which is what makes formulating strategy a “forever” job of management.
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