The Creation of a Phenomenally Profitable Firm is a Matter of Choice

I have been looking through some of my earlier writing and came across a report I wrote in 2013 on an analysis is did on the 2012 Good Bad and Ugly survey conducted on Australian firms by Business Fitness.

I was looking for the defining characteristics of firms where the owner(s) were achieving a net profit of $1 million or more and it reminded me that there’s no secret here, the success of a firm (and this applies to any business) is really a matter of choice about where your focus needs to be and how you perform your role as the leader of the firm.

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