It took me 30 something years to fully appreciate what he meant but when I did it was a great lesson. When a new business (read accounting or advisory practice or any business for that matter) is started hunger for growth leads to the founder(s) being very active on the marketing front. They spend a lot of time working ON their business as Mr. Gerber says. Continue reading “My old man used to say, don’t just stand there do something!”
Month: May 2010
On creativity
I took a look at this video this afternoon and it struck a cord with me. I have believed for a long time that traditional education stifles creativity. This view may have been influenced by the fact that I was expelled from primary (i.e. elementary) school for being disruptive and refusing to color within the lines. Continue reading “On creativity”
Are you thinking about the future of your firm?
In 2002 I published a lengthy White Paper on the competitive landscape of the accounting profession. Ten years have now elapsed so I thought it would be an interesting exercise to review and update it. I’m pleased to say that for the most part my thoughts relating to the changes, challenges and opportunities faced by the profession have been close to what’s actually happened. I intend to release a revised White Paper in due course but I thought it would be timely to invite you to re-visit one part of the White Paper that I think is very important in the current economic climate. Continue reading “Are you thinking about the future of your firm?”
On Benchmarking
If you know me well you’ll probably know that I don’t have much time for benchmarking and never have. I believe it encourages people to drift towards mediocrity and to aspire to being amongst the pack albeit at the better end of the pack perhaps. Continue reading “On Benchmarking”
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The importance of knowing the lifetime value of a customer
It’s amazing that so many businesses fail to understand the concept of the lifetime value of a customer and how the experience people have with a business is what really drives value at the end of the day. Continue reading “The importance of knowing the lifetime value of a customer”