If you know me well you’ll probably know that I don’t have much time for benchmarking and never have. I believe it encourages people to drift towards mediocrity and to aspire to being amongst the pack albeit at the better end of the pack perhaps.
I’m in good company it seems. A very similar view is delightfully expressed by Tom Peters in a presentation he gave recently- “Re-imagine! Business Excellence in a Disruptive Age”. He says “you can’t be remarkable by following someone else’s remarkable.” What makes firms great is being different in a way that customers value and then being able to capture that value through pricing and process.
Tom’s thoughts on this are worth listening to – click on the link. Click here to listen to the audio.