If you prepare service proposals for consideration by your clients you need to read this post. In my first lesson in microeconomics I was taught that most demand curves slope downwards from left to right. For some products they will be steep and for others they will be flatter but for nearly all products (and services) it is posited that lower price will lead to more sales so we were taught. Continue reading “Pricing Your Proposals: Don’t Assume Clients Act Rationally”