When No means Not Yet: A Principa Alliance Member’s Experience

In a presentation I do on professional selling I try to make the point that if a prospect says “no” it never means “never”. People make decisions based on “where they are at” at the time of making the decision and their natural inclination is to resort to the status quo because that’s the way we humans are wired. Continue reading “When No means Not Yet: A Principa Alliance Member’s Experience”