Can you imagine going to McDonalds and asking for a curry then wait while they shut down the grill so they an make your meal? I laughed when I hear this question posed by David Maister. In the conversation I’m referring to he added a hugely important point that is not understood by so many practitioners and that is, if you really want to known for something you can’t do a little bit of a lot of things.
This is precisely the same point Seth Godin makes in the video interview below that is appropriately titled the Mindset of a Winner. The interview took place around the time he published his read-in-an-afternoon book called The Dip which is well worth reading.
In the Dip, Godin starts by taking issue with an inspirational Lombardi quote about quitters never winning and winners never quitting. He suggests that winners often quit but what makes the difference is they know when to quit: they just quit (or choose not to do) the right stuff at the right time. He then goes on to give guidance on when to quit and when to persevere. I think this is essential reading for people who have a tendency to FTI.
I wrote a Briefing Paper for our Practice Innovation Workshop participants that draws together Godin’s thoughts with the Hedgehog Concept that Jim Collins talks about in Good To Great – another book worthy of your eyes if you want to build a great firm. If you would like to download a copy of the briefing paper click here.