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Posts Tagged ‘system 1.system2’

Your reticence to jump into new new service lines may be due to your innate survival instinct

June 1st, 2021

We’re told by neuroscientists that our brain weighs about 2.5% of our bodyweight but consumes close to 20% of our energy. Over our evolutionary history it has developed two different cognitive capacities to help us survive long enough to procreate. This dual-system thinking capability has enabled us to source food, find shelter, and defend ourselves against bigger, faster, and stronger predators as well as nature’s other dangers like earthquakes, fires, volcanic eruptions, floods, droughts, and each other! They have achieved that by giving us communication and social skills that have made collaboration, cooperation, and organization possible. Psychologist and Nobel Laureate, Daniel Kahneman describes these thinking systems as System 1 and System 2.

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