If there is one universal critical success factor for all businesses pricing must be close to the top of the list and yet it is the least understood and most frequently abused tool in the management armory. How often do you hear a client say I can’t raise my price because I’ll lose all my customers? Maybe you even have the same view about your own pricing. Continue reading “Pricing …. again”
Tag: CAB
How a Billionaire Takes Time to See the World Through the Eyes of His Customers
Mark Cuban, a self made billionaire owns among other assets the Dallas Mavericks, the 2011 NBA Champion Team. He bought the franchise in 2000 from Ross Perot for $285 million. According to Forbes, it’s now worth $438 million. Here’s what he did to add a cool $153 million to his net worth which now stands at about $2.5 billion and some thoughts on what you might do for your firm and your clients. Continue reading “How a Billionaire Takes Time to See the World Through the Eyes of His Customers”