Several years ago I attended a Grateful Dead concert in San Jose with a bunch of Canadian friends. We were accompanied by about 20,000 other people most of whom describe themselves as Deadheads—which is another name for extremely loyal (bordering on fanatical!) fan who range in age from teenagers to the oldest baby boomers. The concert was incredible in every respect and it really got me thinking about organizations, leadership, customer loyalty and most importantly synergy. Continue reading “Lessons from the Greatful Dead”